CLASSICS the Small Luxury Design Award October 27, 2020

-We are looking for handkerchief designs-

A specialty boutique ‘CLASSICS the Small Luxury’ opened in 2003, dedicated to creating the best handkerchiefs in the world. Our designs are constantly refreshed to match the trend and the natural season in Japan. The finest fabric is selected for comfort to the touch. We also have released collaboration works with many domestic and foreign artists. We believe that a small piece of handkerchief can provide rich emotions and can be enjoyed as fashionable accessories for many occasions.

In 2020, we hear the word “new normal” more than ever before. A new era and a new lifestyle came before we know. Now, the world is changing rapidly at a speed so much faster than it has been. We want to propose handkerchiefs that remain as something does not change.

There are various uses and scenes for handkerchiefs. Drying washed hands, wiping sweat flowing on the forehead, wiping tears down the cheeks, carrying it around as etiquette. In 18th century Europe, it was used as an art object owned by aristocrats and as a gift of love.

Handkerchiefs have always been close to us, whether in special occasions or in a daily life. A fine touch may make you relaxed, a favorite design may cheer you up. It may become a talisman to support your hard work.

A handkerchief can be a tool to switch your feelings.

Yes, a handkerchief is “THE SWITCH” to light up your emotions and mind. We are looking for creative designs in the campus of 45cm square.


November 3, 2020 - January 31, 2021 (GMT + 9)


Grand Prix  JPY50,000-(Appx. US$450-) 

Commercialization of the winning work

Exhibited and sold at our stores

 * Prize money will be paid net of withholding tax, surtax for reconstruction funding, and other applicable deductions.

* The amount shown in dollar is that calculated at the time of publication. The prize will be calculated according to the exchange rate at the time of payment, from the amount shown in Japanese yen.


Design that switches emotions and mind to brighten


Handkerchief design (45 x 45 cm square)

*File type: png, jpn, jpeg, psd, ai

* Data size within 6MB, resolution size 300dpi or more

* Hard copies cannot be received


Corporations, organisations, individuals, and groups are all welcome, regardless of age, sex, professional background, or nationality. Entry eligible only for designs never before shown publicly (in Japan, other countries).

Those who agree that we commercialise the winning work



Kanako Kajihara (CEO/Textile Designer of KAJIHARA DESIGN STUDIO Inc.)

Taka Saito (CEO & Projet Designer of Griffon Inc.)

Kaoru Takai (Graphic designer at SUN-AD Company Limited)

Tomohiro Nakayama (Graphic designer at SUN-AD Company Limited)

Kayoko Goto (Designer of CLASSICS the Small Luxury)

Hajime Nakanishi (President of BLOOMING NAKANISHI & Company)


Announced on the official website and official Instagram in February 2021


CLASSICS the Small Luxury Headquarter

Blooming Nakanishi & Company


You can download the application summary PDF from here.>